Does your website really work the way you would want it to? When it comes to digital marketing, websites are significant sellers. However the issue is, there's no chance of knowing how effective your site lacks really having a comprehensive analysis of the website. And the last thing you desire is to lose your marketing money on a website that isn't working, or even worse, works inadequately!
In order to attract your target market, it takes more than just throwing up a good looking site. You need to provide them with an experience that is not only attractive, but likewise efficient. A site heatmap tracking tool permits you to do just that. Here we have a look, at what it is, how it works, and how we can surpass it.
Heatmap Tracking is an advanced site analytics tool that has been developed to assist companies gain a total insight into site visitor behaviour. The tool is developed to help track all elements of website analytics, with functions like heatmaps, click tracking, scroll tracking, mouse tracking and keyboard tracking.
The HeatMap Tracking Solution records visitors in real-time and evaluates their every move on the site, providing precise visitor heat maps, user-behavior & conversion optimization for better user-experience, engagement and sales.
HeatMap Tracking works by quickly added a JS code to site, include a cookie on each and every visitor's computer system, allowing them to be taped as they communicate with the site. Each visitor's session is taped, including every mouse motion, scroll, click and keystroke, together with heatmaps of their activity as they navigate the websites.
Site Heatmap Tracking works by tracking every visitor who visits the site, creating real-time heat maps and user habits maps. The heatmaps reveal exactly what each visitor did, where they clicked, how far they scrolled, and when they left the page. The recordings allow site owners to see visitors as they click, scroll, type, and navigate the site, to see what key actions they are taking, and where they invest the most time. This allows users to see where the visitors stop scrolling, where their mouse moves, and where people click, exposing the specific points where users lose interest and leave.
Website owners can quickly see when, where and why they leave the page. Owners can pinpoint precisely which parts of the page turn them off. They can even see where the visitors look prior to moving on. The endless data collected by HeatMap Tracking allows owners to then correct any issue and optimize the site to attain a maximum conversion rate.
HeatMap Tracking enables you to record info that's not possible with standard analytics tools like Google Analytics, which only show the user's behaviour on one page of the website at a time.
For more information click here - Eye Tracking Heatmaps